Consumer

DTC is more than TV.

It’s like a reflex: when people think of healthcare DTC, they think of TV commercials. But while television is a proven, powerful tactic for building brand awareness and consideration, in the 21st century, it’s not the only tactic.

In today’s (and tomorrow’s) world, there are multiple ways to going “direct” to consumers. But first, do you know whom you should be talking to? The best way to make contact? And when you do make contact, what next?

How do you motivate consumers to seek out treatment? To want your brand?
How do you help them ask for your brand by name, talk about it with their doctor, and walk away with a prescription or recommendation?
How do you ensure that they get off to the right start? And get the results they want?
And how do you achieve the most important goal of all—keeping them well and happy on your brand over months and years?

Beacon Healthcare can help you answer all these questions and put you on the shortest path to success.

The Beacon approach to DTC is both multi-layered and architecture-neutral. We help you understand your consumer target at every potential interface. We bring you the resources you need to develop smart strategies and great programs in customer relationship marketing (CRM), print and Web marketing, and viral marketing. On local and national levels. All designed to be integrated, synergistic, measurable, and evolved over time.

And, yes, great TV. Great concepts, award-winning campaigns, and media strategies that maximize results. We do all that too. Contact us for a presentation of our work.

Find Out How Beacon:

created a DTC campaign that helped a brand achieve an already aggressive awareness goal 6 months ahead of schedule
designed and implemented Web interactive content to increase dwell time to an average of 20 minutes per visitor
increased brand-specific purchase intent by 20% through Customer Relationship Marketing (CRM)

Want to know more?

Find out what we can do for your business by getting in touch with us now.